About us
Usira Industries: Crafting Excellence in Vetiver Handicrafts Since 1992
Founded in 1992 in Bhatkal, Uttara Karnataka, Usira Industries (Lavancha Handicraft Unit) has been a trailblazer in the vetiver handicrafts industry. With over three decades of expertise, we have cultivated a loyal customer base who appreciate the quality and craftsmanship of our products.
Our mission is to create top-quality, natural herbal products from pure vetiver, featuring dynamic designs and exceptional craftsmanship. Registered with the Government of India, our unit now produces over 500 unique vetiver items, which are marketed both domestically and internationally. Our products are renowned for being 100 percent safe and effective.
FOUNDER
M. D. Mathew
Our story
At the helm of Usira Industries is Mr. M. D. Mathew, the driving force behind the ongoing production of vetiver herbal and handicraft products in India for the past 32 years. Through processing, manufacturing, and marketing vetiver and allied products, he has played a pivotal role in the company’s success. His family has always been a great source of encouragement and support on this journey toward success in the field of vetiver handmade crafts and products.
By inventing, experimenting, growing, and taking risks, we have created a new world of Ramacham and vetiver products. It has always been a pleasure and excitement for our customers to discover the secrets and truths of nature through our offerings.
We began our journey in the vetiver industry with the cultivation of vetiver plants and oil extraction. This initial step led us to experiment and innovate in creating high-quality handmade crafts from vetiver roots. In 1992, we started a small-scale Lavancha handicraft unit in Bengre, Bhatkal, focusing on empowering the village’s poor women to improve their economic independence.
As we progressed, we showcased our vetiver handicrafts at various exhibitions across India, including in Pune, Mumbai, and Kerala. Over time, we emerged as an exclusive wholesale manufacturer. From the day of our foundation, it has taken years of hard work to achieve dynamic growth in this field.
We take pride in introducing natural vetiver products to the market. Our journey began with vetiver caps, which received an excellent response from customers. We then expanded our product line to include handmade crafts such as curtains, footwear, hand fans, mats, and more. Recently, we introduced new healthy vetiver drinks and perfumes. Our wide range of natural products is now available in the market.
At Usira Industries, we identify the most talented artisans and manufacture their creations in bulk quantities. Our mission is to promote ‘Khadi’ and its activities, keeping the inspirational reflections of Gandhi alive.
“Usira Industries is always active with a positive attitude, providing indigenous products to the local market and enabling people to live with pride through self-employment.”
Our Strengths
“We always strive to improve our services through new ideas and innovative actions…”
Our team more than 150 employees with their dedicated work played the key role in manufacturing quality products and creative handmade crafts of vetiver /ramacham.
Our growth is result of quality services reliability of products supplied and efficient management system. Our vision is to improve ourselves and to be the top performing and most admired ramacham / vetiver manufacturers in Asia . Our aim is to introduce unique products of vetiver in global market.
Meet the artisians
We utilize, sustain, support, and promote traditional, indigenous village handicrafts made from pure and high-quality vetiver. We are proud to be part of these innovations and enjoy a life of self-esteem.
Usira Industries has always possessed a deep love and respect for nature and its gifts. We are sensitive to the ways in which the poor are affected by their socioeconomic conditions. Our artisans are completely committed and dedicated to manufacturing unique and beautifully designed vetiver handicraft products. We strive to provide opportunities for uneducated and handicapped people from rural areas, having trained over 2,000 individuals in the manufacturing and design of vetiver products.
“The story of each vetiver product provides a perspective that touches the divine, uplifts the human spirit, and allows an experience to be viewed entirely differently. It directs the dynamics of development and transformation by channeling creative energy into action.”
AWARDS & RECOGNITIONS
Sathi award received on 2007 by CiMAP, Lucknow for the significant contribution in promoting the cultivation of vetiver and citronella.
Honoured by Smt.Ramadevi, Hon. Governor, Govt.of Karnataka for the achievement in the field of vetiver products.
Honoured by Kala Vaibhav, 2008 in Karwar.